Vitalia Natural Mineral Water

Re-branding concept from 2012. Paradiso Sparkling Mineral Water is imported from Italy and sold in cheaper retailers including Big Lots. This product needed a new identity and package design to elevate the product and bring in younger consumers in order to compete against brands like Perrier and San Pellegrino.

Vitalia Natural Mineral Water
Re-branding concept from 2012. Paradiso Sparkling Mineral Water is  imported from Italy and sold in cheaper retailers including Big Lots. This product needed a new identity and package design to elevate the product and bring in younger consumers in order to compete against brands like Perrier and San Pellegrino.
Vitalia Mineral Water Logo
Product Packaging Overview
Product Bottles
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