Lottie & Beck Oatmeal Identity/Package Design

This is a concept design project that I did in 2012. Lottie & Beck instant oatmeal was given to me as a brand in need of a new identity, and package design in order to re-position it to compete with brands like Quaker Oats and Kashi.

Lottie & Beck Oatmeal
This is a design concept project that I did in 2012. Lottie & Beck instant oatmeal was given to me as a brand in need of a new identity, and package design in order to re-position it to compete with oatmeal brands like Quaker Oats and Kashi. I created a new company logo as well as new packaging.
New Logo Design for Lottie & Beck Foods
Packaging Overview
Packaging Overview
Oatmeal Tins (Each Contains 6 Inner Packs)
Inner Instant Oatmeal Packets
Inner Instant Oatmeal Packets
Seasonal Collector's Variety Pack
Seasonal Collector's Variety Pack (Close up)
Seasonal Collector's Variety Pack (Close up)
Seasonal Collector's Variety Pack (Close up)
Back to Top