Lottie & Beck Oatmeal Identity/Package Design

This is a concept design project that I did in 2012. Lottie & Beck instant oatmeal was given to me as a brand in need of a new identity, and package design in order to re-position it to compete with brands like Quaker Oats and Kashi.

Lottie & Beck Oatmeal

This is a design concept project that I did in 2012. Lottie & Beck instant oatmeal was given to me as a brand in need of a new identity, and package design in order to re-position it to compete with oatmeal brands like Quaker Oats and Kashi. I created a new company logo as well as new packaging.

New Logo Design for Lottie & Beck Foods

Packaging Overview

Oatmeal Tins (Each Contains 6 Inner Packs)

Inner Instant Oatmeal Packets

Seasonal Collector's Variety Pack

Seasonal Collector's Variety Pack (Close up)

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